CNOVA N.V. Full Year 2017 Activity

AMSTERDAM – January 12, 2018, 07:45 CET — Cnova N.V. (Euronext Paris: CNV ; ISIN: NL0010949392) (“Cnova” or the “Company”) today announced unaudited operating data for the quarter and full year ended December 31, 2017, and provided a progress report on its strategic realignment plan.

• GMV: €3.4 billion (+10% like-for-like)
  • Mobile share: 38.1% (+737 bp)
  • Marketplace share: 32.0% (+56 bp)
• Net sales: €2.1 billion (+9% like-for-like)
• Continued strong market share gains since April 2017
• Traffic: 946 million visits (+12%)
  • Mobile share of traffic: 59.5% (+645 bp)
• Active customers: 8.6 million (+6%)
  • CDAV subscribers: +48% y-o-y
• Orders: 27 million (+8%)
  • CDAV share: 30% (+1,109 bp)

Emmanuel Grenier, Cnova CEO, commented:

“After an outstanding sales performance in the 3rd quarter, Cnova concluded 2017 with record breaking Black Friday traffic and sales performances. 2017 saw the launch of our new strategic plan in the 2nd quarter. Our double-digit GMV growth, continued market share gains month since April2 as well as the increase in customer satisfaction illustrate the relevance of this plan, which reinforced our positioning as the leading French e-merchant. The significant investments required for its implementation are however temporarily weighing on our financial performance, although with a sequential improvement throughout the year 2017.

First, we aim to make available the best products and services to our customers at the most competitive prices. To do so, the number of products eligible for our free express delivery option of our loyalty program Cdiscount à volonté tripled over the year while our marketplace references increased by more than 80%. We also successfully launched innovative new services for our customers such as our exclusive instant consumer credit offer (“Coup de pouce”) and our home energy supply solution, the most affordable on the market, Cdiscount Energie.

Second, we significantly enhanced customers’ experience all along the customer journey. As a first step, before purchase, with the complete revamping of our mobile site and app, now one of the best rated in the market with a 4.5/5 grade. And also after purchase with our unique same-day delivery offer now available in Paris, Lyon and Lille.

Third, we are accelerating the development of monetization through the creation of a comprehensive marketplace ecosystem dedicated to our vendors: ramp-up of fulfillment services, offer of tailored advertising as well as financial and transportation services.

As we move into 2018, we remain committed to accelerate the implementation of our strategic plan, striving to offer the best on- and offline customer experience, while reinforcing new revenue streams and dynamics of innovation.”